The
background and spring board for the Oceantemp™ you
see today actually started back in the mid- 80's. The owner and founder
of Oceantemp™ Satellite Imaging, Frederick Spinelli
Jr. was, and still is (when time permits), an avid offshore fisherman
who had studied and experimented with Satellite imagery for a number
of years, and eventually started producing custom charts for
himself and friends to use on offshore fishing trips.
The "free" custom chart activity was getting
so popular that In 1994 a small business was started selling
chart products on a regular basis. Back then, products were color
enhanced low resolution 4/km images that were printed
out on a color printer and mailed out to customers
three times per week. Charts were already two to three days
old once the customers received them! But yes... they still
worked!
Soon after, Oceantemp™ stopped mailing charts
and the use of an extensive, fully automated "fax
back" system that needed the full resources of an entire computer
and 6 phone lines was employed. The fax back system was
a fantastic leap for the business. Images were fed into
the fax-back computer once per day and customers simply called
in and received their chart instantly by fax, no matter how
far away they were.

The original color products
also, now had
to be changed over and converted into black and white "isotherm" charts. The
final results were however quite professional in appearance and
worked as well as the color charts. The charts were now "same day" products
because the costly and timely mailings had been eliminated.
Also charts were now available every day!
The cost of faxing so many charts at
long distance rates however was quite expensive so the
price of a subscription was actually twice as expensive of
what Oceantemp™ charges now! Much of the cost was the phone
bills!
It is about this time 1996
that Oceantemp™ graduated to using only high resolution AVHRR/HRPT 1/km Satellite
imagery and no longer used our ever faithful but outdated, FM
receiver and antennas. Oceantemp™ was able get direct
access to high quality but very expensive imagery and therefore had to raise
the already high price even higher to around $350 for a season
subscription. The result was, however, the most accurate
and professional product that the company had offered to date
and it worked like hell!
In year 2000 Oceantemp™ "crossed over" and
went online. The "fax back" system was placed in mothballs
and no one ever never looked back. The benefit of an internet
based business of this type was immediately apparent and the exorbitant
expense of faxing day and night was immediately and permanently
discarded! Oceantemp™, in turn, passed the savings on to customers
by lowering the subscription price all the way down to where
it has remaines to this day! We were also able to go back
to a full color chart product that customers could access instantly.
We had at that time 5 separate area charts in the NE region
during our first season on the web. One chart set was offered per
day.

Speaking
of price, at the time of our
transition over to the internet, Oceantemp™ could have
set a much higher base price for services however when we
actually saw the exorbitant fees some other providers
were charging for similar online based services we knew
that it would just be a matter of time before many folks would
stop paying those fees and say, "enough"! Most of our current customers "were" paying
those fees and now do not!
In 2001 we still serviced the same sized
N/E region however in a direct response from visitors and
customers to have more detail we turned our 5 areas
into 10 within the "same Geographic region". The change resulted
in extremely detailed areas with twice the resolution. The
change was an instant success and we were flooded with e-mails
thanking us for the change. we also enhanced the fathom lines on
all charts to match those of official NOAA charts. To this day,
no other provider has better resolution on their products.
In
2002 Oceantemp™ transacted a vast
amount of improvements . For the first time, we were able
to offer our charts with temperature values actually printed onto
our chart products. This was not an easy feat but turned out to
be another great reason for selecting our products. We
also upgraded all our original Image processing
software to more enhanced (and expensive) highly
accurate versions that produced fantastic visual and detailed
results. Oceantemp™ started producing on average two chart sets
per day during this time at about 60% of the time.
Also, for
the first time, we introduced a simple to use chart viewing program
(called Oceanview) that allowed
constant mouse driven latitude and longitude readouts along
with constant temperature readouts and an easy way to print charts
so that they covered an entire sheet of paper thus appearing 30%
larger upon print out compared to online printed results. The new
chart viewer also plotted courses. We also added an extra area (area
5B) as per requests from many Montauk and Southern New England
customers and visitors. Our total number of individual chart
areas went from ten, to now eleven.
In
2003 the Chart viewing program was upgraded again
and scale sizing was adjusted on the individual area charts.
New for the 2004 season is a much more advanced Oceanview chart
viewer that can automatically save and store any number of downloaded
charts on the users computer automatically. Customers no longer
need to rename chart files for storage and re-name them back
to view on the program. The program does it all silently, behind
the scenes! We are also planning to start service in Florida later
on this year. During this year chart production was twice per day
95% of the time.
Over the 2004 Winter, we have achieved our
goal of fully redundant systems across the board. This measure
was yet, another large expense, however it will greatly lessen the
potential of any down time caused by system failures. Our
price remained the same! At the same time during 2004 we researched and implemented an all new way to enhance our chart products so that every pixel of detail literally exploded on the screen producing some of most clear and detailed charts anyone has ever seen.
Over the years the Oceantemp™ has
listened to comments by customers and visitors alike, and have
made many changes as a direct result of hearing what people had
to say. Needless to say, our listening and responses have proved
to be a very successful strategy.
In 2009 we made a big leap from static non-user interactive chartmaps to a fully interactive (Google type) mapping interface that did all the things that the old Oceanview program did however now , live, online and fully user interactive. No desktop programs are needed any longer
Our last endeavor in 2010 saw the addition of MODIS Chlorophyll (Ocean color charts) that were enhanced with our proprietary enhancement steps implemented in our processing software.
We have currently (April 2012) hired a contractor to completely re engineer our entire mapping interface so that it will be completely I-phone. I-pad and Android compatible without the need for any external applications at all! The new Interface will also have many new functions and exciting additions. real time GPS tracking on the charts via smart phones are also planned for June 2012.
As has been the case with
our constantly evolving
business, we will continue to review our products and
procedures to see if anything can be improved and we will improve
those things once we know we can. We will also continue to
listen and to do our best to provide a service who's accuracy will
continue to be second to none while still maintaining a reasonable price
that everyone can afford. Join us and find out why nearly half our customers are professional charter boat captains.
Fred Spinelli
President
Oceantemp™ Satellite Imaging
732 252 6116
|